We ship with purpose in the UK. Free shipping on orders above £192
Our Mission is to bring thousands of refugees above the poverty line, empowered by their skills and talent.
Women become change-makers and have a positive impact on their community and the world.
In doing so, SEP change the perception of refugees worldwide.
SEP is a purpose-driven fashion brand where heritage meets contemporary identity.
Founded in 2014, SEP partners with artists—refugees living in Jerash Camp, Jordan—who hand-embroider every piece with exceptional skill and soul.
We are a certified B Corp, redefining luxury through craftsmanship, dignity, and design. Our minimalist reinterpretation of the keffiyeh blends Levantine tradition with Italian styling—crafted to be worn with purpose and with style, without compromise.
Every SEP creation is a modern heirloom: a symbol of quiet strength, identity, and impact. Learn more about SEP's journey on Wikipedia.
Hand Embroidery is our core business: a time-honoured, therapeutical, high precision craftsmanship, which cannot be displaced by machines.
It represents the Artists' heritage, which we set out to protect, treasure and celebrate. We do this through fusion of Italian style with the best of the Middle Eastern Craftsmanship.
Every stitch tells a story: each Artist can quickly point out her work and pours her positive energy and all her emotions onto the canvas during each creation.
Roberta is based in Geneva; she brings to the table a twenty-year career in Investment Banking and Asset Management and a Degree with Hons in Business at Bocconi University.
Economist from Bocconi University and the London School of Economics. Stefano's multi-year experience is precious to ensure constant cost-control and accurate planning at SEP.
Nawal is a trained teacher. She lives in Jerash ''Gaza'' Camp, where she has supervised an array of women handicraft work before. She took SEP from a 20-ladies group to a team of 600.
Asma is a talented embroiderer from Jerash ''Gaza'' Camp. Asma's creativity, versatility and flexibility are key assets from the design phase to the quality control phase.
Abed is the enabler of the connection between the camp and the rest of the world. Against a complex and delicate backdrop, he troubleshoots and makes sure everything works smoothly.
Ahmad works in the SEP House in Jerash camp and ensures that we never deliver late and that we produce what is expected of us; he also empowers the Syrian artists, who live outside of the camp.
SEP hand-embroidered accessories blend hallmarks of premium Middle-Eastern craftsmanship with modern Italian style
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