The SEP Artists are Palestinian and Syrian refugee and local artists working in Jordan, primarily based in the Jerash Gaza Camp.

They collaborate with SEP through long-term embroidery partnerships, contributing skilled hand-embroidery to each piece produced by the house. Their work is integral to SEP’s collections and is recognised through named authorship and attribution.

Every SEP creation is a modern heirloom: a symbol of quiet strength, identity, and impact.

Hand Embroidery is our core business: a time-honoured, therapeutical, high precision craftsmanship, which cannot be displaced by machines.

It represents the Artists' heritage, which we set out to protect, treasure and celebrate. We do this through fusion of Italian style with the best of the Middle Eastern Craftsmanship.

Every stitch tells a story: each Artist can quickly point out her work and pours her positive energy and all her emotions onto the canvas during each creation.

At SEP, embroidery is not treated as anonymous labour.

Each piece is hand-embroidered by a named SEP Artist and carries her signature. This signature is not symbolic: it establishes authorship, recognises skilled work, and affirms the artist’s role as a contributor, not a supplier.

Embroidery is executed by hand, either from the artist’s home or at the SEP workshop. Artists are free to organise their time and are paid per completed piece, not by the hour. There are no imposed production quotas.

SEP pays for finished embroidered work at agreed rates, independent of retail pricing and sales, and processed on a weekly basis. These rates are set above prevailing local market benchmarks for comparable skilled embroidery work in Jordan.

Artists retain recognition for their contribution, while SEP assumes responsibility for design, materials, finishing, quality control, logistics, and distribution.

This model is designed to ensure clarity, fairness, and continuity — and to make authorship visible in an industry where it is often erased.

Figures refer to calendar year 2024. Full methodology and definitions are detailed in the SEP Social Impact Report.

SEP supports ongoing training through its embroidery program in the Jerash Gaza Camp SEP Academy. These programs maintain technical standards and expand artists’ expertise over time, contributing to professional craft continuity.

SEP operates an internal savings scheme to support financial continuity for SEP Artists. Participation is voluntary and managed directly by SEP to reinforce long-term stability within the artist network.

SEP Artists and their children have access to social impact programmes developed in response to expressed needs, including educational activities at the SEP Cultural Center.